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Responsibilities As an SEO specialist, you'll need to: program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising write original content for webpages - tailored for the target audience make technical recommendations to developers constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance drive targeted and loyal traffic to a website by community building use social media to distribute content and encourage more external sites to link to your content - giving you more authority develop and integrate content marketing strategies monitor the algorithms set by the search engines to keep up to date with changes. Salary Starting salaries for SEO specialists are normally around Rs. 70,000 for trainees but can be as high as Rs. 100k at an agency. Call
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